The rise of AI technology has undoubtedly brought about significant advancements in various fields, but it also raises serious ethical concerns, particularly when it comes to the creation of deepfake content. Recently, we witnessed a troubling incident involving actress Rashmika Mandanna, who became the target of a malicious deepfake video. Similarly, singer Arunita Kanjilal has been subjected to defamatory deepfake images created by individuals masquerading as her fans.
These acts are not just harmless pranks; they are deliberate attempts to tarnish the reputations of innocent individuals for 
clicks and views on social media. It is crucial for us to understand that making deepfake pictures and videos with the intent to defame celebrities is a crime that should not be taken lightly. We urge everyone to refrain from engaging with such content—do not click on their posts or even react with likes or dislikes, as this can inadvertently boost their visibility.
If you come across these harmful materials, please report them immediately to the Indian Cyber Crime Coordination Center (I4C). Arunita Kanjilal is an innocent girl who has garnered fame as a new-age singer in India and does not deserve this kind of attack. Let us stand together against cyber-bullying and misuse of technology by taking action against those who exploit AI for malicious purposes.
Some Useful Web links:
Indian Cybercrime Coordination Centre (I4C)
Rashmika Mandanna is the national ambassador to promote cyber safety